The traditional art world is succumbing to changes in behaviour that the internet has brought across society. Evidence[1] shows that there is no reason why members can’t make a name for themselves and generate serious sales revenue without having a track record in the traditional gallery world.
[1] creativehub.io
In 2019, the online global art market was approaching £3.7 billion and growing rapidly.[1] So now is a good time to start selling pictures online, but it’s not easy! Art typically sells at a lower price online than it would in a regular art gallery, but as the potential audience is so much bigger the volume of sales is higher. According to creativehub.io, the main drivers for buying art online are aesthetics and decoration (53%) and emotional context (41%).
[1] MyArtBroker
PhotoMoai leverages search engine optimisation through the use of appropriate metadata and uses all available online sales and marketing tools to provide traffic to the gallery. PhotoMoai provides an eCommerce store that is linked to a fine art printing service. Fine art versions of all the photographs can be ordered for purchase in the print store at sizes and paper types specified by the member.
